Each SEO approach by the top seo agency in India has its own value, usages, and advantages, and it is important to know which techniques to use. No matter how you look at it, there are hundreds of ways to boost your site’s search engine rankings, including both on- and off-page optimization. Using an exact match domain to outrank your competition is a good example of this strategy. However, this tactic has always been controversial due to its association with black-hat SEO tactics as well. Here, we’ll take a look at some of the exact-match domains that are currently available, and we’ll see if they’re worth the investment for you.
Exact Match Domain
Exact match domains are those whose names contain the exact keywords for which your company wishes to be found by Google. Windowcleaningservices.com, for example, is an exact match domain if your company provides window cleaning services.
Using this method, the search engines will be able to better rank our sites, making it an intriguing and worthwhile strategy to employ. However, there are a number of theories about EMD that you should be aware of before putting it to use.
A brief history of EMD
A decade ago, choosing an exact match domain was all it took for business owners to climb the search engine rankings. An EMD, a little content, and a few backlinks would allow the site to outrank high DA sites for competitive keywords.
Although search engines like Google became more intelligent over time, they added a number of algorithms to combat spam in 2012. As a result of this upgrade, Google was fairly successful in removing low-quality domains and giving proper credit to high-quality sites.
Most of the exact match domains dropped in the rankings after the update and lost a large portion of their organic traffic. Many people viewed it as a domain flipping opportunity, and as a result, some good domains were sold at a profit to those interested. This plan, on the other hand, raises the question of whether it will still be effective in 2022 and beyond.
The use of domains with exact match names in 2022
The use of these domains as the primary address can harm your business and reputation, according to many SEO reseller specialists. Trying to break into niches like this is unusual, therefore there isn’t much precedent for doing so already. However, in other businesses, EMDs are quite acceptable.
According to individuals who don’t understand the difference between Google’s algorithm and other search engines, Google’s algorithm is distinct for each industry. In light of the fact, you can understand how it can be put to use.
If you’re looking for the greatest insurance businesses in the United States, for example, you’re unlikely to come across any domains that include the term “insurance” in their domain name. This is a high-profile domain, hence SEOs will not use EMDs in this industry because of the E-A-T ranking rules.
You’ll notice that many Dallas casinos have the word “casino” in their domain name, yet Google hasn’t penalised them for doing so. Due to the direct influence of company on the end-users, penalties are entirely contingent.
Should you use them?
If used correctly, exact match domains can help your site rise in the search engine results pages (SERPs), as long as you are not spamming the SERPs with low-quality or thin material. Google may not penalise your site if you use an exact match domain in specific circumstances.
Because of this, most search engine optimization (SEO) professionals recommend that you avoid employing them. Other methods are more efficient, practical, and effective in your SEO efforts.
Using exact match domains in creative ways
If you need to utilise them for your brand, you should only employ them in part to avoid a fine. EMD can be taken advantage of by adding a secondary short word to the primary keyword. Domains like batteryhub.com and batterycenter.org are available for businesses who sell batteries online, for example.
In order to avoid a penalty for their site, several large firms use this partial exact match domain to offer their items. It’s also advantageous for your brand to get more authority in your field.
When it comes to exact match domains, we as the best digital marketing company in India can state that it depends on what business you’re in and how your domains are being used. Your brand will not be harmed if you use partial exact match domains.
It is possible to retain 80-90 percent or more of your organic traffic by switching to a new domain name if you see a decline in traffic owing to the use of an exact-match domain name.