Introduction:
May I run my company without using Reels? Should I even bother providing static material if Reels are the most successful format? In 2022, how can I best use Instagram to promote my small company? As promised, this week’s edition of The Duo On Air Marketing Podcast will go into some of the most often-asked Instagram topics. Furthermore, we will discuss the two forms of material that absolutely must be a part of your Instagram strategy in 2018.
Instagram Reels
Whether you like it or not, the app’s focus is shifting toward video content. If you haven’t been using Reels as part of your content strategy, you may have seen a drop in traffic.
Check your metrics after posting a few Reels if you aren’t yet persuaded. Analyze your reach among both your followers and those who aren’t following you. It’s probable that you’ll see a significant difference between the number of people who see your Reels and the number of people who see your static posts.
Thus, in 2022, Reels will be an integral element of every Instagram growth plan worth it’s salt. Where’s the catch? Increasing your number of followers will not necessarily increase your revenue. To attract your target audience, you must tailor each viral Reel to the goals of your company’s social media marketing campaign.
Instagram Stories
According to the research, more than 500 million Instagram users create and watch Instagram stories on the mobile every day. As a business owner, you can connect and engage your target audience by creating effective and authentic videos as IG stories.
If you are a new business account on Instagram, you need an initial boost to show your profile and videos that are highly engaged with more people. In that case, you can choose to buy automatic Instagram story views to get the required views in your stories and higher engagement from the real and authentic people. More the views in stories, get the higher chances to get the loyal customers and enhance growth of your business within a short time.
Valuable IG Posts
If Reels are the most effective strategy for expansion, then there’s no reason for me to publish any old stuff at all. This is because providing valuable material to your already-engaged audience is essential. In other words, you have some promising leads here. People who follow you are more likely to become paying consumers and clients.
Use this occasion to serve, serve, and sell by providing information that demonstrates your mastery of the topic at hand. To maximize profits, you should constantly aim to serve twice as much as you take in. Doing so is how you gain the confidence of your target market.
“Hey, Duo, if I give up all my trade secrets and other proprietary information, no one will want to hire me.”
That’s a terrific inquiry, and we receive it very frequently. Let’s pause for a moment and picture the perfect client for your business. If they didn’t want to do it themselves, they probably wouldn’t. They need reassurance that you understand what you’re doing. They need to hear and see examples of your expertise to believe you. Occasionally, yes, you’ll encounter someone who takes your ideas, but these people are the exception. You don’t have to spill the beans, but if you did, we think it would help rather than hurt.