Not without reason, because the market for Mobile App Development Service applications and their use is growing rapidly. However, many are not aware of the sub-areas that need to be considered.
Mobile app development is a growing area of interest for founders and businesspeople. Not without cause, given the demand for and market for mobile apps are both expanding quickly.
1. The conception
According to many, conception is the most important part of the creation of a mobile application. Without a thorough elaboration of a concept, the following steps make little sense. Questions must be answered such as:
- Who is the user?
- What does the customer really need?
- How do we create high added value?
- What do we have to do to ensure that the app remains on the smartphone and is not deleted?
It is a good idea to create a specification as part of the concept. This can be created together with an experienced developer or an agency. It also makes sense to involve potential users from the start.
Before programming, some agencies create interactive PDFs on which the buttons and screens can already be viewed. This gives the user the opportunity to see the application before it is completed and can therefore provide valuable feedback before programming has even started.
2. Mobile versus Native for developing apps
A native app based on Android or iOS is not required in all cases. If no device-specific functionalities are required, browser-supported applications based on HTML5 can also be used.
The fact that they work on all devices once designed is a major benefit. This reduces the development costs immensely because the native operating systems have to be programmed separately for each one.
For online magazines, for example, HTML5 already offers the possibility of using the touch and memory functions of smartphones and tablets. However, if functionalities are required which, for example, use a lot of processor capacity or the motion sensor (called gyroscope), then you should rely on native operating systems such as Android or iOS, as they are better attuned to these functionalities.
In terms of costs, programming for mobile browser solutions is a lot cheaper. However, you have to think long-term here. Questions to ask in this context:
- Will users be satisfied with the limited functionality offered by HTML5 or other browser-oriented solutions?
- Will functionalities be required in the future that are not covered by HTML5 or comparable solutions?
- Does the application that has to be built include a lot of calculations and call for a lot of hardware?
- Does it make sense to factor in higher costs, but to have long-term investment security?
3. Less is more
The screens on mobile devices are small, so it often makes sense to only focus on the essentials. The flirting app Tinder, for example, which connects flirting partners with each other in the simplest way, proves that it can also be successful with reduced functionalities.
However, whether a reduction makes sense should be weighed up individually. In the case of an online shop, this could even lead to a competitive disadvantage; higher functionality can help set you apart from the competition.
4. Plan for the long term for developing apps
Usually, the full Mobile App Development Service application is not created immediately, but as a first prototype. Advantage: The app can only be further expanded after receiving the first customer feedback. The advantage of this approach is that it can be planned for the long term and expanded at any time.
5. Usability and performance
Every application should be easy to use in terms of the user. Therefore, sufficient time should be planned for the design of the user interface.
There are usability experts who can design such simple handling before the whole thing goes into development. The potential user group can also give important feedback in advance, which can be used to make further improvements to the workflow (also known as paper app testing).
Also important: Nowadays, users demand storage and battery-saving applications on their mobile phones.
