Making your website get higher rankings on Google by 2022 can be difficult. Not just for your home page, but particularly for blog posts. There are more than 1 billion blogs published on the internet every year. Many are of poor quality, offering only a small amount of value for your website in the long run.
It is clear that the times of writing general lists and hoping to get endless search results are gone. Not just are Google becoming more sophisticated in the way it crawls its content however, users are becoming more precise with their search queries. Therefore, creating content that isn’t great, can result in mediocre results.
However, great content in contrast they will continue to bring visitors to your site through search. If you write enough high-quality pieces, you’ll end up in the top “one positions.” This is the point at which Google determines that your content is as so powerful that they can make an excerpt from the article that is visible on search results.
In this article I’ll discuss some practical techniques that can aid your blog’s posts to be more prominent on Google.
1. Double The Time You Usually Do
Seriously, if your blog’s posts aren’t being ranked highly, there’s a high chance that you’re not investing sufficient effort in your post. It’s about researching and writing, then editing, and returning to edit your blog post. A high-quality piece of content isn’t something that you can complete in a single hour. It usually takes between 20 and 30 hours to create a quality content this is the starting point of boosting your Google rank in the search results.
This is why I would like to discuss this concept known as “disproportionate results,” where you put in two or three times more effort into something, and results are that are greater than 1:1. This concept will be applicable in all aspects of your business, marketing and personal life. The most important thing is to put more effort into the items you’re creating, and you’ll be able to produce more results.
Most writers play the game of quantity and it worked decade ago. But, to get lasting results it is essential to think about making your content as effective as it can be.
If you’re responding to a question for the reader, make sure that you have answered it in full. This means that you must be knowledgeable about your article. Spend time researching information and articles that will make your blog quality content.
The most neglected aspect of making a blog be highly ranked is the promotion aspect of it. If you write a blog post then hit publish and hope readers to flock to your blog, you’re not doing enough (unless you’re a well-known brand). To make sure your post is promoted, ensure it’s placed in an editorial calendar for social media.
It is also important to search for sites that you can contact and find out if anyone will link back to your website. This kind of content is referred to as linkbait. Link baiting is the process of creating content that others would like to incorporate as a reference in their own content.
The more high-quality links you get the better chance that your content will be ranked. You can find out who is linking to your website within Google Search Console (formerly Webmaster Tools).Once you’re there, search for content pieces that have already received hyperlinks. If something is already getting a few hyperlinks, you should investigate the types of websites that link to to it. Once you’ve identified them seek out similar websites that can benefit from your content as a source.
Following are the few quick guidelines to follow:
- Your blogs should not be more than 2000 words in length.
- You should spend equal part of the time writing and promoting your article.
- Reach out to 10 websites who might be benefited by your content, either via social media, or email
- Don’t overdo it with your headline as it’s extremely important
2. Change Titles to Exact What People Searching For
We had written a blog post about the demise of Vine and soon realized that we were getting visitors from Google to search for, “RIP Vine Meaning.” Our blog was titled “RIP: Vine Closes its Doors” and was ranked 5th on Google.
3. To Build Up Cornerstone Content Use Internal Links
Cornerstone content is that which you believe to be most beneficial and top quality content on your website. Include internal links back to this content whenever you are able in your other posts for words or phrases that relate to this content.
We, for instance, host the weekly show for marketing that we call “Marketing Show”. We’re an SEO company So, whenever we refer to it in a piece of content, we hyperlink to the show. This tells Google the content that is most important and also gives the crawler a way to return to this content.
4. You could add them to older posts to keep them new
If you’ve got a page which is outdated but that ranks well. However, it’s not the best decision to dump your SEO work away. Instead, consider ways to improve or rewrite the content to keep up the current times.
5. Make Your Keyword Research
Make use of a tool such as Google trends to ensure you’re targeting keywords that are in line with your prospective customers’ search preferences.
It was quite an impressive mouthful.
In general, you need to make sure that you’re selecting the right topic for your blog post. Here’s an example that shows how people use “blog” more frequently than “article” when it comes to SEO.
To find out more, go to Google.com/trends and look at the relevancy of the various keywords relevant to your company. Begin by looking at the requests for customer service that you get from your daily operations. Then determine how you can respond to these questions with written content.
SEO may not be rocket science however, effective SEO is hard work. Follow these 5 tips and others you discover as SEO changes to make your content appearing in the SERPs (search engine results page).
If you’re interested in ranking higher on Google then feel free to get in touch with our SEO agency i.e. SEO Auckland to get a free consultation.